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One of the factors to acquire loyal customers in a restaurant is outstanding customer service.

You can offer delicious food and a great ambiance, but if customers have a bad dining experience, there is a huge possibility that they will not come back. Excellent service is meeting your customers' expectations by taking care of their needs in a quick and friendly manner. Customer satisfaction leads to customer retention, which contributes to business success.

Here is a simple guide on how your restaurant can deliver outstanding customer service. 

Friendly and Attentive Staff

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Training your staff on how to serve and attend the needs of your customer is a good investment to achieve outstanding customer service. Let them start with a friendly or respectful greeting when customers walk in the restaurant. When taking orders, the staff should have complete knowledge of the menu so that they can answer questions correctly. Like for example, a customer asks an ingredient she is allergic to and would like to confirm if it exists on that dish. Staff should also be attentive; if they notice customers finish their drink, they can proactively ask if they want refills or if they requested some extra sauce or condiments and even napkins, staff should attend these needs as quickly as possible. Trained employees can also make them properly handle complaints. 

Consistent Food Product Quality

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Customer service is not only for waiters, but it includes the whole restaurant team. The cook and kitchen staff are responsible for providing quality and consistent food products that should satisfy your customers. To give a simple example, customers expect fries to be nice and crisp and burger patties to be juicy, it will be a big disappointment if you serve cold and soggy fries and a dry patty. 

Asking for Customer Feedback

Typically in fine dining restaurants, waiters ask their customers about the experience after the meal to get their feedback, but if you operate a different type of restaurant like casual or fast food and would like to know your customer's voice, then you can try giving comment cards. This is an opportunity to learn what is lacking in your service and improve them.

Adding New Technology Concepts

Technology continues to evolve, and incorporating it into your restaurant concept can enhance your customer service. You can use social media networks to post special promo announcements or events. You can also offer free-wifi access or include an online ordering system on your website. Another good example is accepting contactless payments via mobile like Apple Pay or Google Wallet. Investing in a CRM System can also help you create a database for your loyal customers' information you can later use for your loyal customers' program.

Showing Appreciation to Loyal Customers

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A simple gesture like addressing your customers by name can make them feel special. You can also provide complimentary dessert or cake during special occasions like birthdays if you have their information on your CRM or logbooks. Showing appreciation to your customers, especially the loyal ones, can increase customer satisfaction. 

Expressing Customer Service Through Food Packaging

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You might overlook this aspect, but your food packaging, particularly for grab and go options or delivery services, can express your care for your customers. For example, an eco-friendly rippled coffee cup or a kraft closable perforated snack cup can help your customers' beverages or fried foods stay hot without burning their hands. Another example is Brass Knuckles Take Out Lunch Box, which can secure your customers' multiple orders for take-out or delivery services during transport. Choosing green products can also make your customers feel good, knowing they are not contributing waste to the landfills.

Visit PacknWood.com to learn more about our eco-friendly products or call 201-604-3840 for order assistance.