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A restaurant concept is a general idea that your restaurant portrays. It is usually connected with the cuisine, type of restaurant, and service style you offer. For example, a funky-style Mexican food truck, a retro-style burger joint, an authentic Italian restaurant with homemade pasta making, or a high-end Japanese sushi bar with chef’s knife work showmanship.

Before you open a restaurant, you should have a concept before you proceed with your business planning. This will be your foundation because there should be cohesiveness from your menu to your restaurant interior and decorations. Here are some tips for choosing the perfect restaurant concept.

Deciding on What Food to Offer

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Planning your menu is a vital process when choosing your restaurant concept. Whether the menu is based on heritage recipes you want to preserve and share, the chef's inspiration, or based on sustainable local ingredients in your area, you should ensure to serve quality and delicious food because it is the focal point of customers' interest. Sometimes people will wait in a long queue even if it's uncomfortable just to taste your quirky food truck's best tacos served in eco-friendly food boats.         

How Much is Your Budget?

Deciding on how much money you will spend for your restaurant is a crucial aspect. Either starting on a small investment or going big, you should adhere to your budget. Think of the money you will use for your resources when you start operating, aside from the cash you will use for building construction or rent and the restaurant decorations and equipment. If you started small, you could motivate yourself to add features later or expand when your business becomes successful. The budget mostly determines your restaurant's size though the location may affect it too, leading to the restaurant type that you open.

Restaurant Type

From your menu and budget, you can now decide your restaurant type and service style. If you have a high budget, this menu can be offered in a casual or fine dining restaurant with wine tasting features accommodated with waiter service. If you have a low budget, you can start in a food stall like The Cheese Wheel in Camden Market London served in paper buckets. Another example is offering Korean cuisine in a buffet-style restaurant with BBQ grilling features per table or start offering grilled meat with side dishes in a food stall takeout service. 

Do Market Research and Find the Right Location

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It would be best if you do your market research before you start any business. Primarily, you should start with the location. Is your restaurant concept on-demand in that area? Not all cuisine and restaurant concepts are suitable in a specific place. 

Who are your target customers? It would help if you studied some demographics in your city through the local county chamber of commerce or state government websites to know the best location for your concept. You should also include competition in your research so that if you have a similar concept in that area, you should know how to make yours stand out. To give an example, you might want to open a dessert shop offering your artisanal gelato near a school or a park where young ones and their parents love to hang out.

Eco-Friendly and Sustainability Concepts

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Having the idea of opening a green restaurant or a restaurant practicing sustainability by cooking what is available in the area or in season is also a concept you can incorporate with your existing one. For example, you can serve your organic veggie dishes with these eco-friendly Palm Leaf Egg Shaped Plates if your restaurant concept is about serving healthy and organic farm-to-table foods. You can also include these colorful eco-friendly Paper Straws in your supplies list if you have a colorful Caribbean inspired concept.

To learn more about the complete eco-friendly products list we offer, you can visit PacknWood.com, or you can also call (201) 604-3840 for order assistance.